Below is a collection of projects I have created and presented in an academic setting. All of these projects were completed with a partner or team. PDF attachments located next to each thumbnail may be downloaded to view the full slideshow presentation. Not all information is my original thought, sources are located at the end of each presentation if used.
JetBlue Analysis (2019)
This presentation uses multiple different models such as Porter's Five Forces Model and Porter's Generic Business Strategies Model to analyze JetBlue. This was completed by me and 4 other students during my senior year of college for Business Strategy.
Hello Monday Website Analysis (2019)
This presentation was completed for Design for the Internet during my senior year of college. During this project, we analyzed the website's purpose, target audience, and the pros and cons. Also, we created wire frames of the mobile and desktop pages in the website along with a site map. We were faced with a challenge when halfway through the analysis, Hello Monday redesigned their entire website. Luckily my team had screen recordings as well as screenshots to work from. Additionally we used the new design to our advantage and discussed how the site had improved.
Nike House of Innovation Retail Strategy
(2019)
This presentation covers the retail strategy of the Nike store located on 5th ave. Me and my group cover the situation analysis, atmospherics, in-store observations, e-commerce and social media strategy.
Impact of a Stores Environment on Consumers (2019)
This presentation was completed for a Consumer Behavior class during my junior year of college. This covers the impact of a stores environment on consumers. In this presentation, my partner and I discuss how the elements of atmoshperics as well as store layouts affect consumers behavior. We conducted personal interviews as well as a Qualtrics survery to research the topic further.
BizCafe Coffee Shop Simulation (2017)
"BizCafe is a business essentials simulation that provides a great way to learn about running a business." Below is a presentation done by me and a group of students that follows our decisions and results while using BizCafe. This simulation is ran for 16 weeks, and during this time, you learn about management, operations, marketing and accounting.