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Summary
An ambitious and motivated Advertising and Integrated Marketing Communications graduate from Pace University's Lubin School of Business with experience in a variety of different areas such as digital marketing, market research, account planning/budgeting, graphic design, and more.
Education
Pace University - Lubin School of Business New York, NY Bachelors of Business Administration (BBA) September 2016 - May 2020
Major: Advertising & Integrated Marketing
Relevant Coursework
Consumer Behavior | Principles of Marketing | Fundamentals of Advertising and Promotion | International Marketing | Media Planning and Buying | Marketing Research | Graphic Design | Design for the Internet
Relevant Experience
Sugared and Bronzed New York, NY
Airbrush Technician August 2019 - Current
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Operate online booking system, Booker, to efficiently book appointments, and maintain records and files.
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Perform custom spray tans for clients while answering questions regarding our products and services.
Adobe Experience Cloud Campaign New York, NY
Pace University Brand Marketing Team - Media & Creative Department November 2019 - May 2020​
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Conducting research on media vehicles and costs including differences in B2B and B2C campaigns.
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Analyzing the competitors in the ad tech industry.
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Identify paid, owned, and earned media vehicles to utilize based on given budgets.
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Member of the American Advertising Federation (AAF).
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Billboard Movie Campaign New York, NY
​Project Manager January 2019 - May 2019
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Worked with a team to develop a creative strategy for Billboard to pitch to the producer of the film.
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Conducted research on target audience, industry trends, media costs, and return on investment (ROI).
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Designed creative content using Adobe Photoshop.
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Tarin Thomas New York, NY
Marketing Research and Content Intern October 2018 - January 2019
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Assisted with content on e-commerce distribution channels to ensure quality content on every device.
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Scheduled social media and store content, such as promotional items and monthly newsletters.
Seams Lovely New York, NY
Sales and Marketing Intern September 2017 - January 2018
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Created new creative content for social media platforms.
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Assisted with conducting research and contacting potential new buyers and boutiques.
PA Department of Revenue Harrisburg, PA
Taxpayer Service and Information Center Intern May 2017 - August 2017
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Updated client’s information when answering calls.
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Determined client eligibility by comparing information to program requirements.
Leadership Experience
Pace University CAP Program New York, NY
Challenge to Achievement Peer Leader September 2017 - January 2017
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Collaborated with staff and other peer leaders to create and run a successful program
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Responsible for assisting incoming freshman with transitioning from high school to college
Volunteer Work
Sigma Delta Tau Sorority / Delta Theta Chapter March 2017 - May 2020
Skills
Technical: Microsoft Office (Word, Excel, PowerPoint, Outlook) | Social Networking: (Instagram, Twitter, Facebook, LinkedIn) | Adobe (Photoshop, Illustrator) | Simmons OneView | MRI