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Summary

An ambitious and motivated Advertising and Integrated Marketing Communications graduate from Pace University's Lubin School of Business with experience in a variety of different areas such as digital marketing, market research, account planning/budgeting, graphic design, and more.

Education

Pace University - Lubin School of Business                                                                                     New York, NY Bachelors of Business Administration (BBA)                                                              September 2016 - May 2020

Major: Advertising & Integrated Marketing

Relevant Coursework

Consumer Behavior | Principles of Marketing | Fundamentals of Advertising and Promotion | International Marketing | Media Planning and Buying | Marketing Research | Graphic Design | Design for the Internet

Relevant Experience

Sugared and Bronzed                                                                                                              New York, NY

Airbrush Technician                                                                                                        August 2019 - Current

  • Operate online booking system, Booker, to efficiently book appointments, and maintain records and files.

  • Perform custom spray tans for clients while answering questions regarding our products and services.

 

Adobe Experience Cloud Campaign                                                                                          New York, NY

Pace University Brand Marketing Team - Media & Creative Department                        November 2019 - May 2020​

  • Conducting research on media vehicles and costs including differences in B2B and B2C campaigns.

  • Analyzing the competitors in the ad tech industry.

  • Identify paid, owned, and earned media vehicles to utilize based on given budgets.

  • Member of the American Advertising Federation (AAF).

Billboard Movie Campaign                                                                                                       New York, NY

​Project Manager                                                                                                     January 2019 - May 2019

  • Worked with a team to develop a creative strategy for Billboard to pitch to the producer of the film.

  • Conducted research on target audience, industry trends, media costs, and return on investment (ROI).

  • Designed creative content using Adobe Photoshop.

Tarin Thomas                                                                                                                          New York, NY

Marketing Research and Content Intern                                                                  October 2018 - January 2019

  • Assisted with content on e-commerce distribution channels to ensure quality content on every device.

  • Scheduled social media and store content, such as promotional items and monthly newsletters.

 

Seams Lovely                                                                                                                          New York, NY

Sales and Marketing Intern                                                                               September 2017 - January 2018

  • Created new creative content for social media platforms.  

  • Assisted with conducting research and contacting potential new buyers and boutiques.

 

PA Department of Revenue                                                                                                         Harrisburg, PA

Taxpayer Service and Information Center Intern                                                             May 2017 - August 2017

  • Updated client’s information when answering calls.

  • Determined client eligibility by comparing information to program requirements.

Leadership Experience

Pace University CAP Program                                                                                                     New York, NY

Challenge to Achievement Peer Leader                                                               September 2017 - January 2017

  • Collaborated with staff and other peer leaders to create and run a successful program

  • Responsible for assisting incoming freshman with transitioning from high school to college

Volunteer Work

Sigma Delta Tau Sorority / Delta Theta Chapter                                                           March  2017 - May 2020

Skills

Technical: Microsoft Office (Word, Excel, PowerPoint, Outlook) | Social Networking: (Instagram, Twitter, Facebook, LinkedIn) | Adobe (Photoshop, Illustrator) | Simmons OneView | MRI

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